Qualcomm Staff Manager, Product Marketing - Mobile Compute in San Diego, California
Qualcomm Technologies, Inc.
Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Product Marketing
This position will be responsible for the planning, development and execution of Snapdragon compute product marketing and technical marketing initiatives. The successful candidate for this role should possess a comprehensive understanding of the mobile computing space, including various operating systems, hardware, and software differentiators. Additionally, they should have a thorough understanding of the advantages of Snapdragon platforms over competing solutions. To achieve success in this role, the candidate should have strong communications and presentation skills in order to effectively convey messages to a variety of internal and external stakeholders.
The candidate should be able to create and leverage strategic marketing initiatives to boost product and program visibility and reach. They should also have the capacity to develop and execute product positioning, messaging, value propositions that are tailored to different customer segments and the ability to monitor and analyze market trends, customer feedback, and competitive intelligence to inform product marketing strategy.
He/she will have integrated marketing experience building full marketing plans to execute global product marketing programs and communications. As well as guiding teams through execution of marketing strategy worldwide for key audiences including Qualcomm regional offices, OEMs, and channel partners.
The staff product marketing manager must have experience creating and delivering compelling product demonstrations, presentations, content, and driving ecosystem initiatives. It is also important to have experience with fostering partner relationships for collaboration on joint GTM and technical marketing programs, content, events, and demos.
Develops strategies and plans product positioning in collaboration with senior management to drive market entry of Qualcomm product lines.
Conducts competitive analysis and synthesizes market research; evaluates sales performance, formulates, and reviews corporate long-range plans, goals, objectives for specific product areas, monitors competitive activity, identify customer needs, make business decisions driven by strategy to influence key stakeholders across the organization.
Determines opportunities for our product and supports the implementation of strategies for penetration into the market.
Partner with competitive analysis and research team, product management, business development team and OEMs to develop proof points/facts/solutions marketing content and plans that are tailored to target audiences, to position and execute marketing plans in line with business goals
Leverages expert knowledge of Product Marketing principles and best practices to identify, implement, and oversee products, projects, and programs.
Creates and evaluates content and executes marketing plans for Qualcomm products with minimal guidance.
Develops and contributes to developing product messaging that articulates our technology value proposition or tailoring it to specific audiences or verticals, product positioning statements and competitive positioning.
Development of targeted marketing content and initiatives including, contracting and managing appropriate agencies and managing budgets, and provides persuasive presentations to customers to implement product positioning strategies.
Maintain marketing plans and including GTM project calendars, tracking of when/where/how customer products with Qualcomm compute technology are rolled out in channels globally; working directly with Qualcomm HQ partner marketing, regional partner and channel teams and marketing leads.
Ensure measurement, KPI, and ROI goals are considered and implemented.
Support regional teams working to help provide product positioning materials and training, influence ecosystem partners and channel to facilitate business growth.
Establish strong positive relationships with internal and external stakeholders and key ecosystem partners, as needed, to facilitate advocacy of Qualcomm product positioning and influence how products are positioned with OEMs, channel partners and throughout the ecosystem.
• Bachelor's degree and 6+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
Associate's degree or equivalent degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
High school Diploma or equivalent and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience.
Bachelor's Degree in Business Administration/Management, Engineering, Marketing, Technical or related field.
Master's Degree in Business Administration/Management, Engineering, Marketing, Technical or related field.
10+ years of Product Marketing or related work experience.
5+ years of leading strategic or business performance initiatives and/or organizational change initiatives.
3+ years of work experience in a role requiring interaction with senior leadership (e.g., Director level and above)
4+ years of experience working in a large matrixed organization.
1+ years in a leadership role with direct reports.
Excellent written and oral communication skills with ability to work with a dynamic team environment.
Effective relationship building and influencing skills.
Excellent planning and organizational skills.
Ability to work and lead in a highly collaborative team environment, building alignment and - consensus across product management, business development and senior management
Broad experience in producing high impact business-to-business marketing communications, including conferences/trade shows, channel programs, digital marketing and social media
Experienced in collaborating across functional teams to execute integrated marketing programs
Self-starter, must be resourceful, and able to effectively operate in a complex, fast-paced environment
Although this role has some expected minor physical activity, this should not deter otherwise qualified applicants from applying. If you are an individual with a physical or mental disability and need an accommodation during the application/hiring process, please call Qualcomm’s toll-free number found here (https://qualcomm.service-now.com/hrpublic?id=hr_public_article_view&sysparm_article=KB0039028) for assistance. Qualcomm will provide reasonable accommodations, upon request, to support individuals with disabilities as part of our ongoing efforts to create an accessible workplace.
Qualcomm is an equal opportunity employer and supports workforce diversity.
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$166,000.00 - $249,000.00
The above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer!
If you would like more information about this role, please contact Qualcomm Careers (http://www.qualcomm.com/contact/corporate) .
EEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification